Elephant Parade is a conservation campaign that shines a multi-coloured spotlight on the urgent crisis faced by the endangered Asian elephant. Brought to you by www.elephantfamily.org, the event sees over 250 brightly painted life-size elephants located over central London this summer.
Each decorated by a different artist or celebrity, the elephants brighten and beautify the city, enhancing every park, street corner and building they grace. Running from May to July 2010, this is London’s biggest outdoor art event on record. With an estimated audience of 25 million, wthe elephant parade aims to raise £2 million for the Asian elephant and benefit 20 UK conservation charities.
In the past century, numbers of the Asian elephant has tumbled from 250,000 to just 25,000 and if this trend continues, the species will be extinct by 2050.
All of the elephants are for sale by auction and every bid you place is a bid for habitat. Mini elephants are available at Selfridges, 80 Regent St, 36 Carnaby St and Greenwich Central Market. Happy elephant spotting!
Elephant parades have already been held in Antwerp and Rotterdam, and after London it will move to New York and Milan.
REMEDY RECOMMENDS
Key dates for the elephant parade:
22nd April- 15th May
'THE CREATION OF ELEPHANT PARADE'
-Free Photographic Exhibition at the Hempel Hotel
22nd May
'MEET THE ARTISTS' DAY
23rd June- 2nd July
VIEWING WEEK AT CHELSEA ROYAL HOSPITAL
- Free viewing of all elephants for the London public
30th June
ELEPHANT PARADE MELA, WITH GOLDIE HAWN
3rd June
GRAND ELEPHANT AUCTION
4th July
FAREWELL TO THE ELEPHANTS
