29.12.09

Asiana Magazine features Remedy




International fashion magazine Asiana promotes Remedy in a feature about it's founder Farhana J. Available worldwide.

Asiana Issue 24. Winter 2009-2010

"Women who WRITE wrongs
...dynamic young women who are taking the publishing world by storm.

'Sorry, but Asians are just not interested in arty farty stuff'
The magazine editor was unrepentant. There was no way she about to give away column inches over some poncy art exhibition when a genuine artist like Juggy D was about to reveal all about his inside leg measurements!
It's all a bit pathetic.
There are regular exhibitions at places such as the V&A and the Saatchi Gallery, highly acclaimed cultural music and dance shows everywhere from the South Bank of London to the Mac Arts Centre in Birmingham, dedicated theatre tropes such as Watermans and Tamasha putting on plays in every corner of the country - all highlighting things that are Asian through and through.
Still, it's not really our thing, apparently. Luckily I know plenty of people who disagree. Which is why I set up Remedy magazine- a publication that promotes artistic visions of creative people from all walks of life. Here, we don't consider any form of expression as pretentious, or dumb down our editorial in case people don't get it. We're not elitist. Even the shallowest of girls, obsessed with little more beyond beauty, can realise that make-up is an art form. Why not help try open her perfectly lined eyes to other art forms?
Even if you agree with me, can you really argue with the editor of Asiana who dismissed the arts as irrelevant to the to the Asian community? When was the last time you read a review of a play or an exhibition in this very magazine's Asiana Crush section...and actually went to it?
It's ironic, isn't it? Asians are so obsessed with culture. Yet when it comes to appreciating culture, we soak up very little to write home about..." www.remedymag.co.uk

Computer Arts magazine promotes Remedy






The international magazine computer arts, promotes Remedy magazine within a feature about its founder Farhana J.

Thank you Computer arts!

Remedy in Creative Orchestra's Cow Magazine




The leading advertising and design agency Creative Orchestra voted Remedy Magazine as one of their Top 3 Websites in 'WEB TATTS; website we love so much we had them tattooed' featured in C.O.W magazine issue 1:

"Finally an online magazine, other then cow, that is worth reading. Remedy is dedicated to promoting real talent. It give young creative people the opportunity to showcase their talents on an international stage. GO ADMIRE THEM! www.remedymag.co.uk"

Cow magazine issue 1
Thanks Creative Orchestra!

HOW TO FAKE A GIRL BAND!



Article from Remedy issue 5 by Remedy's Farhana J.

This project was a social experiment to see how powerful branding and the media are. Also to see if the music industry is as fickle as people say it is. Is image given more importance than real musical TALENT?

Well, in attempt to answer this question, I created a girl band in 4 weeks who looked the part but didn’t actually sing! Presenting Diamante…

First I started by finding three other girls to join me and form what would look like a girl band. After doing a lot of research on other bands, I arranged a couple of shoots with the girls in the typical girl band style. Then with a little bit of Photoshop work, we were ready to go!

I decided to call the band ‘Diamante’ as we were a fake girl band and diamante is a fake diamond, clever ay?

Within days of producing a website, myspace page and facebook, we were getting offers from producers to sing on peoples tracks, and even perform at live gigs! The scary thing was, no one knew what we sounded like, no samples or tracks by the band were on any of the pages as they didn’t actually exist! All the pages solely consisted of images of the band and a brief introduction that read:

“Diamante is the hottest new girl band to hit the UK. Having already taken Europe by storm, the four girls, hand picked from across the globe to create the ultimate girl band, are now set to dazzle the Brits. Farhana, Tala, Rishika and Ese are the incredibly talented ladies chosen from thousands for their unique styles. Diamante's musical style is very versatile with influences from each member’s hometown and pop culture. 'There's something on the album for everyone' says lead singer Farhana from the UK. 'We decided to take a risk with our UK debut single and have chosen to release a garage remix' says Tala from Lebanon. Rishika from India continues, 'it's a funky track that proved to be very popular with our fans across Europe'. Ese born in Uganda adds ' the track is a tribute to a group that we all admired whilst growing up, we know you'll love it as much as we do!”



As shocking as the results were, I’m not claiming that this is clear evidence that the music industry is fickle, just maybe something that we should think about and question. As a society, are we promoting looks and not any real talent? Do we look up to people for their talents or people who are just look the part? What are we getting out of it?

Some of these manufactured bands and artists are being idolised by people, young girls and boys wanting to be like them, mimicking what they do, how they dress and behave, without thinking. It’s always important to question who and why you look up to someone.

At remedy we believe in promoting people with real talent not just looks, and it’s their talents and achievements that make them so much more attractive.


Want to respond to this article?
mail@remedymag.co.uk

We look forward to hearing from you.
www.remedymag.co.uk

Fashion Designer Ruweyda



Introducing up and coming fashion designer Ruweyda Dool, 19. London.
“I am a couture inspired fashion and jewellery designer and recently had my first solo fashion show which showcased her Autumn/Winter Collection 09/10’. The fashion show was held in The Truman Brewery, Brick Lane during London Fashion Week. Members of the fashion press were invited.
My garments are the epitome of elegance in which I gain inspiration from the runway designs of my role models and designers that have graced the runway before her. Fashion has been an integral part of my life from styling and giving fashion tips to my peers to learning how to sew from a young age and since then I’ve pursued my dream of creating garments embellished with detail. The attention to detail portrayed so effortlessly is the signature to my collection. My collection not only makes women feel sexy but proud of their feminist form. Each piece enhances the female's delicate frame as well as makes them feel like a woman”. Ruweyda Dool.
Contact: Ruweyda1@aol.com
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